From website accessibility to timely delivery, check out the dos – and don’ts – to succeed in online commerce.
Online store
To sell, no matter what the business, you have to satisfy the customer. On the internet, the logic is the same. But, to achieve success in the online universe, it is necessary to be aware of crucial factors in the digital market. Otherwise, no matter how hard the effort, web sales may not take off. The webshop back office includes logistics, order management, inventory, reporting, and invoicing.
- Advertise
A good way is to start by testing small investments and measuring the results (seeing an increase in clicks, visits, and sales) when using online marketing services (รับ ทํา การ ตลาด ออนไลน์ which is the term in Thai). There are many ways to advertise on the internet: through sponsored links (highlights of the enterprise on search engines like Google and Yahoo) or social media. Across all of these ad formats, pay-per-click is common.
- Invest in SEO (Search Engine Optimization)
The translation of the term, Search Engine Optimization, says a lot. The job of SEO is to optimize a website and direct search engines to highlight the content. Today, search engines are the primary source of information search by those who surf the web. Therefore, having a site well positioned in these search engines is essential to be seen.
- Have A Secure Website
Several companies offer website protection, vulnerability analysis, and attack blocking services to ensure safe operations. It is necessary to evaluate the ideal solution for the size of the business. Still, one cannot guarantee customer safety at the time of purchase, as this is one of the most determining factors in buying in the digital market.
- Invest In Business Management
The Back Office (“the back of the counter”) represents the complete physical structure behind the scenes of a virtual store website. It is essential to manage it to ensure that the product purchased by the customer is delivered according to the specifications agreed terms.