Gmail is a free tool, and so it is widespread for beginners in the field to look for information on how to do email marketing in Gmail. Yes, it is possible to do email marketing using this email tool, even if it was not initially designed. Check for e-commerce platforms here
- Send The Marketing Email
With the spreadsheet created and with GMass activated, click on the “Write” option in Gmail. You will need to include the recipient’s email; you will import the contacts from the spreadsheet created in the previous item. Like? The video below shows you in a few minutes what you should do.
You can also use Google Sheets columns to personalize the recipient’s name in your email using your company name, for example. To do this, click on the arrow next to the GMass button and select an option among those that appear in Google Sheets Personalize.
- Creating The Subject And Body Content Of The Email
In the body of the email, use images and text, ensuring that the most critical information will be in the text. So, you don’t run the risk of the lead not seeing the information because the images don’t load. Create relevant content according to your leads’ needs, wants and issues.
A CTA is a key to getting you to act, for example, “Click Here and Talk to an Expert,” or “Download material now,” and more. Remember that the email’s subject is critical to ensuring that leads are interested in opening the material.
GMAIL is NOT the best choice for email marketing strategy. As we said above, Gmail is not a tool made for email marketing and lead management. You can use it for this by following the tips we listed above, but hardly, that way, you will reach the full potential of an email marketing strategy that can bring a 3800% return on investment.
But this will only happen if your company is dedicated to creating a complete strategy that does not rely on sending mass emails but on personalized, segmented, and strategically automated communication. From capturing leads to:
- A/B tests;
- lead segmentation;
- creation of marketing automation flow;
- lead qualification;
- leads nutrition and more.
And don’t even think this is just for big companies! Small and medium businesses have a lot to gain from a complete email marketing strategy. Sending bulk emails reduces open and click-through rates; it can also lead to mass contact inactivation and a bad image of your customer about your company. Search for e-commerce platforms here